Nespresso conceptual stores fails to deliver

I admit it, i’m a huge coffee fan no doubts about that like most of Finns are. Due to this reason we have a Nespresso machine which works with the “bullets” you can purchase from Nespresso boutiques or concept stores. As I live in Finland and we don’t have the opportunity to have one of these shops in Finland, we always buy some of those coffees once traveling.

Nespresso boutiques, are build for people to experience their coffee. Even some blogs are saying ‘the central to the Boutique Bar experience is the opportunity to interact with Coffee Specialists who will help visitors recreate their Boutique experience at home by guiding them through the varied selection of award-winning single-serve coffee machines and 12 Grands Crus premium coffee blends’. This is all great and what else you would expect from stores like this. Well all didn’t go so well for us, on a nice lovely day at Nice we decided to visit the store to get some coffee. The place is full of different kinds if coffees so help is definitely needed. Usually in situations like this you would assume to get the possibility to taste the latest flavors, this wasn’t the case at the Nespresso boutique in Nice. We walked in to the store and asked to taste but the answer from the so called expert was clear ‘no tasting in our store’ you need to buy first…seriously WTF Nespresso! How on earth you can first buy and then taste is there a return policy? And this douche bag didn’t even say sorry or try to explain why. Anyways we decided to leave the store immediately due to the bad customer service. I will also recommend to avoid the Nice store or any other Nespresso stores with the same attitude.

2010
07/23
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How social technologies will change the Fashion Business

Few days I was watching TV (so analog I know) and the Finnish version of “Next Top Model” was on. I started to think about how Social technologies are changing behaviors and how people are in control of expressing their opinions publicly. Now all this has changed the way we do marketing from one way broadcasting sales funnel approach to conversational 2 way communication model. All these forces businesses to be more open and transparent or better words to describe it would be real & authentic.

(thanks @tar1na)

Now talking about Fashion business. Everything you see is fake but they are real, so what Fashion business is doing is making real persons fake persons. If you ever seen the show you know what I mean. Theres plenty of footage from behind the scenes where you see these young girls without their makeup and in the next scene you see them covered on stuff and you are not even able to recognize who they are. There are some companies in the Fashion business who I think has the right approach. Makia is just one example but just by looking at their latest catalogue, they use real people which I think is brilliant. Yes those shots are fancy and cool but at the same time you can feel the realness which puts the brand in a strong position.

I’m not a futurist but IMHO I think we will see Fashion business moving towards real people real situations. It might take a generation change in the business or adaption of these social technologies which are accelerating the change. Great example of a Social Network for fashion is the Lookbook.nu which has been growing pretty rapidly since 2008.

Another great illustration of people sharing they fashion style with others, not driven by any brand just real people in real situations willing to give a glimpse of their own style just brilliant.

2010
05/18
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The New Dorks needed

Simply brilliant video from the Pantless Knights for Grasshopper.com. IMHO theres actually a valid point in it, new generation with their new behaviors are doing some serious business and money through the world wide web. These new dorks are definitely equally competent doing proper business. You have to be your self in the web business rather then hiding behind “the mask” it’s actually mandatory to be genuine & humble.

We see more and more people being SoMe experts…well if you say so on your twitter or linkedin profile but really, I think folks that are born using computers “natives” has a great potential doing something big in t he future. IMHO we need more new dorks in our business world ;)

Well enough of talking enjoy the vid

2010
03/09
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Travel Guides reality show (Matkaoppaat) social media


It’s been now already several weeks since the first Travel Guides (Matkaoppaat) reality show episode startet in Finnish channel4. It has started some great movements over the internet and I’m just going to analyze some of it, especially the impact. Overall I think it has been fascinating to watch, but the question remains, does it really increase sales?

In the first episode an old man (Veikko) is a bit lost and is really angry not finding the right bus and is complaining about it to the detur guide. Enough of words have a look at your self (sorry it’s in Finnish but you’ll get the picture)

Now this is where the fun started :) Nelonen created a fan page for Veikko on Facebook which claims that once the group gets 100 000 fans Nelonen (channel4) will buy Veikko another trip. The reality show is just hilarious and I think most of the younger generation watching it, would never ever go for a package trip. It’s just that sarcasm that makes it work, people are loving it (some episodes has been a little bit boring without any action). Now, what happened to Veikko’s fan page? It rocked to the skies and it has now over 30k fans (pretty good when you only have 5m people living in the country) and Nelonen decided to drop the number from 100k to 30k, which means Veikko earned a free trip to somewhere paid by Nelonen. Now which makes the whole fan page interesting is that when you genuinely are trying to do something good for someone instead of seeking for attention (spam people) you get attraction. People are more willing to join something that will do good instead going to a channel, page or group where you immediately know it’s just for broadcasting information. Great illustration of that broadcast model is the new Audi Finland fan page which has a great competition (don’t get me wrong) where you can win an Audi A3 when they reach 50k fans. The deepest intention is to get visibility and as many people as possible so they can what? add value? Current status for them is around 20k fans. I would bet that around 90% of these fans don’t care about Audi they are just for the sake of winning the car, so the question is: What happens to them afterwards?

Enough of analyzing how to run successful facebook page and see what’s there for Nelonen vs. Detur? Nelonen has announced the sold the rights for the reality show for multiple countries which equals money…check… Loads of people are watching the show which equals more advertising which equals money… check… now the remaining question is what does Detur get out from this? I would assume they are the “sponsor” (equals money for Nelonen) but will this sell more Detur trips? My gut feeling says No at least amongst the younger generation it might even decrease their sales. What about older generation? are they looking the show in the similar way as younger generation with some sarcasm? I don’t know and time will tell.

2010
02/17
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Who said winter?

It’s been snowing now 3 days straight and still Helsinki hasn’t cleaned up the streets properly! Not sure whether this is due to lack of equipment or resources but it’s kinda out of control. It’s quite impossible to find space for your car to park but you can’t complain for having a proper winter finally. This is probably the first time in 15 years since we had this much of snow which is great.

2010
02/02
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